Learn How to Land Your Product Marketing Career

What you need to know to navigate PMM Recruiting in 1 course!

Learn How to Successfully land a Product Marketing MBA Internship or Job

Product Marketing is an exciting career opportunity for MBA students, but like any recruiting journey, requires understanding the role, your own story, and connecting the two. 

Introducing the MBASchooled Product Marketing Course.

This course will teach you what you need to know and do in order to land an MBA Product Marketing internship or Full-Time job. Based on interviews Product Marketers and hiring managers, we've designed this course to teach you all the skills and knowledge most important to help MBA students land PMM roles. 

Through a series of interactive exercises, assessments, and live demos, you'll way away with a clear understanding of product marketing, confidence in your PMM story, and tactical frameworks to identify and land a product marketing role.

PMM Course Details

Learn how to successfully land an MBA Product Marketing Internship or Full-Time Job

  • On demand learning rooted in exercises, mini lectures, role-based scenarios and rapid feedback

  • Based on best practices and learnings from PMM hiring managers, PMMs and PMM Interns

  • Coaching and insights from Product Marketers from top tech companies

  • Tools, Frameworks and Worksheets that can be used to accelerate progress in your Job and Internship Research Process

Course curriculum

  • 1

    Welcome to The Course!

    • Intro Video

    • Course Goals and Outline
  • 2

    An Introduction to Product Marketing For MBA Students

    • What is Product Marketing?

    • What do Product Marketers Do?

    • Quiz: What Do You Prefer?

    • PMM Responsibilities

    • Exercise: PMM Responsibilities

    • PMM Skills

    • Exercise: PMM Skills Assessment
  • 3

    Common Types of Product Marketing

    • Common Types of Product Marketing

    • Exhibit 1: Examples of "Flavors" of PMM Roles at Various Companies

    • Which Flavor Are You?

    • Reflection Questions: Which PMM Role Are You?

    • Why PMM Roles Look Different

    • Live Demo: Why PMM Roles Look Different

    • Exhibit 2: Examples of How PMM Roles Can Differ within a Company
  • 4

    Transitions into Product Marketing

    • Transitions into Product Marketing

    • Exercise: Unique Value Proposition Reflection

    • Whats Your "Why"

    • Exercise: What's Your Why
  • 5

    Assess Your Fit For Product Marketing Roles

    • Assess Your Fit For Roles

    • Job Post Matching Live Demo

    • Exercise: STAR Stories

    • Exercise: Job Post Assessment
  • 6

    Networking and Relationship Building

    • Networking and Relationship Building

    • Informational Interviewing Question Bank

    • Exercise: Informational Interview Prep
  • 7

    Interview Prep Process, and Company + Role Research

    • Interview Prep Process, and Company + Role Research

    • Company Research Template

    • Exercise: Preparing For Your Interview

    • Reflection Questions
  • 8

    Conclusion and Next Steps

    • Conclusion and Next Steps
  • 9

    Bonus Section

    • Product Marketing or Product Management?

    • B2C Product Marketing

    • Skills for Resumes for Product Marketing Roles

What You'll Learn

Learn how to land your MBA PMM Role

After taking the digital course, you'll be able to:

  • Understand what product marketers do, and key responsibilities and roles of a PMM
  • Learn the skills and strengths that PMMs need to be successful, and how your own unique strengths align to a PMM role 
  • Identify your skills and experiences relevant to PMM roles to ace your interviews
  • Build the story around your “why” for PMM and practice your storytelling abilities to prepare for interviews
  • Learn how to research a company and their products, to drive an informational interview, company list development, or learning the fundamentals of a tech company
  • Practice how to evaluate a Product Marketing job description and quickly understand how you are a fit
  • Learn the common mistakes that PMM candidates make, and tips for how to avoid them
  • Get expert guidance on how to research companies you are interested in or interviewing with
  • Get access to the most important informational interview questions

Course Participants

This course has been completed by PMM students and graduates from these companies

Instructor

Al Dea

Founder, MBASchooled

Al Dea

My name is Al Dea. I’m the Founder of MBASchooled, an MBA Graduate from the University of North Carolina, and the author of MBA Insider, How to Make The Most of Your MBA Experience. Over the course of my career, I’ve coached and advised hundreds of MBA students to build, transition or grow their careers. Along the way, I’ve also had thousands of career conversations and have learned some of the best practices, lessons learned, and key characteristics of how to navigate career decisions. I’m excited to share with you you what I’ve learned, and to hear how I can help you get to the next step of your MBA journey.

Workshop Benefits

This Course Has Everything You Need to Become a PMM

  • Hands On Learning

    Immersive learning through mini lectures, discussion groups, live peer feedback, role-play scenarios and opportunities to collaborate with other MBA interns.

  • Trusted Best Practices

    Content, lessons, frameworks and guidance that has been used by MBA Alum/PMMs who have successfully navigated and transitioned to careers in Product Marketing

  • PMM Career Confidence

    Exercises, peer feedback and coaching that builds your confidence in telling your story of "why product marketing"

  • Actionable and Proven Tactics

    Guidance and tactics that are tried and true and that you can implement right away to build your path to PMM recruiting success

  • Relationship and Community Support

    Workshop classmates from Top MBA programs across multiple industries. Gain fresh perspectives and meet like-minded professionals who can provide coaching, peer feedback and support.

  • Save Time

    Improve efficiency in the recruiting process through PMM-approved tools, templates and best practices that save time, and increase awareness

Register For the Course Today

Take the next step to becoming an MBA PMM Intern today!

Get started now

FAQ

  • How is this online course delivered?

    This is an online self-paced course. You can complete the course at your own pace.

  • How Should I Prepare?

    You can start as soon as you register for the course

  • I have an additional question that hasn't been answered

    Please e-mail Al: [email protected]

  • What does the course come with?

    With this course, you get lifetime access to the workbook materials and course videos.